Green PO Kick-Start

Green PO Kick-Start Course

Welcome to an immersion through the stages of your product development journey, tailored specifically for future green product owners.

This course will explore essential strategies, skills, and resources necessary to navigate the challenges and triumphs of sustainable entrepreneurship, enabling you to align your personal and business growth with environmental values.

Check Mark 4x 2h Modules
Check Mark 100% online
Check Mark Instructor-led & live
Check Mark Peer Learning & Community

Next Cohort start: 20th June 2024

Green PO Kick-Start

Products shape the World we live in.

Products are all around us. We sleep in them, wear them, use them, eat them, admire them, and avoid them. It’s through products that companies bring value to the world. 

In a time of sustainable change, business owners and product professionals must answer the question: How sustainable should our product become?

Sustainability as a moral imperative, an instrument for commercial success or both?

There is a growing trend towards sustainability. Planetary boundaries require it, regulation demands it, competition drives it, and customers pay for it. But the journey towards a sustainable product is full of questions:

  • How much will sustainability cost?
  • Can sustainability be a benefit?
  • Where are the opportunities?
  • What does sustainability mean for my product?
  • How to implement it?
  • Which consequence will it have on our processes?
  • How might other stakeholders react?
  • Where to start?

This course provides answers and gives guidance. 

Why this course?

There are thousands of free resources on sustainability, Green IT and product management. What makes this course unique?

Context Aware: Looking at green features or sustainability processes in isolation misses the point and usually won’t have a lasting impact.

Green PO is about navigating the systemic context of a product as a basis for implementing specific actions.

Individual: The value of training comes from the change it makes afterwards.

The course is designed to let you apply the concepts to your individual situation and prepare the implementation of actions towards a more sustainable product.


The course consists of four 2h training modules and optional homework. 

The four modules of the course will cover the following topics:

1. Sustainability Landscape

  • Navigating the sustainability landscape based on the Green PO Framework
  • Being aware of the organisational context with the help of the Sustainability Context Canvas 
  • Starting the sustainable product strategy with the Sustainability Benefit Map

2. Sustainable Products

  • Collecting and sharing sustainability role models
  • Know the essential sustainability strategies for digital products
  • Know the essential sustainability strategies for physical products
  • Select the impact lever for your product

3. Sustainability in Process

  • Metrics that matter in sustainability
  • Run a Team Kickoff with sustainability in mind
  • Knowing Sustainability in Discovery
  • Knowing Sustainability in Delivery
  • Action Map revisit

4. Leading Myself & Others

  • Overview of the Hero’s Journey for Green Leaders
  • Exploring Challenges and Strategies
  • Essential Resilience Skills for Green Leaders
  • Crafting a Personal Leadership Action Plan

By the end of the course, you will be able to join the Green PO community for future sparing and peer mentoring.


This course will help you to

2 Hexagons one included in the other

Learn and apply strategies to combine commercial success and positive environmental impact

Know the essentials of sustainable product development and where to start

Get inspired by specific company cases

Increase confidence in
navigating the sustainability field


This course is for you if:

  • you are in charge of a digital or physical product
  • you want to add more sustainability to your product but don’t know how
  • you face a challenging stakeholder setting that is not yet aligned to a sustainability journey


The training sessions will be live. Recordings will be available to participants. By the end of the course, you will be able to join the Green PO community for future sparing and peer mentoring.

The course is a combination of:

  • presentation input
  • individual work in provided templates
  • peer conversations and feedback
  • open discussion  

The course material will be provided via the Green PO Learning Hub. The training runs via Zoom and uses Miro as a collaboration tool.


€ 395

excl. tax

Starting June 20th 2024 for four weeks

Enrollment closes on June 18th

Fully live online

Limited to 12 participants

Available Payment Options: Credit Card, PayPal, Klarna & iDEAL.

There are up to two scholarships per course available. Please contact us for further information.


Patrick Hypscher

Patrick founded and built a circular startup inside a multinational corporation. He is a Certified SCRUM Product Owner and has served as a Product and Business Owner for over ten years. Patrick runs, the podcast about understanding, building, and managing circular business models. He is a trained B Leader and consults companies in building more sustainable products. Patrick ran training for companies like adidas, Allianz, Deutsche Post, Mercedes-Benz, and others.

Patrick Hypscher
Patrick Hypscher

Scott Seivwright

Scott helps people in organisations to transform to meet the challenges of the future. His cover spans over Sustainability, Agility, Data, Ethical AI, Automation and Social improvement. Scott is the Founder of Being Beyond Better Coaching and Co-founder of The Good Company Way community and The Heart of Agile Scotland Community. Scott is trained as a Certified Scrum Product Owner, IC Agile Coaching Agile Transformations, SAFe Practice Consultant (SPC), Lean Portfolio Management, Measuring Sustainable Development, and IC Agility in the Enterprise.

Scott Seivwright

Joanna Masraff

Joanna is an Agile and Sustainability Coach at AND Digital. She is a organiser of the Agilists4Planet conference and an International speaker on Sustainability in Agile. Joanna co-organises the Meetup and LinkedIn group Agilists4Sustainability. She is Certified Scrum Master and completed trainings in Systems Coaching, United Nations Digital4Sustainability, Green Software for Practitioners and Sustainable Design.

Joanna Masraff


The June cohort will have courses on Thursdays at 5-7pm CEST (Berlin) / 4-6pm BST (London):

  • June 20th
  • June 27th
  • July 4th
  • July 11th

The dates don’t fit? Contact us for upcoming cohorts, or sign up for our newsletter.