About Green PO
Green PO (GPO) is an initiative led by Joanna Masraff and Sathpal Singh. Its mission is to turn every product person into a green product person. It strives to bring the agile product and sustainability communities closer together to accelerate business sustainability and future resilience through transparency, co-creation, education and innovation. Founded in autumn 2023, GPO has a compelling vision unlocked through a human-centric and purposeful approach at the intersection of products, people and the planet. We offer training, research and guidance into fresh techniques for digital product sustainability, collectively driving to accelerate transformations for a more sustainable and regenerative future.
Our events are online, offline, and hybrid.
We started in Scotland and Germany and our aim is to build a global network of Green PO Facilitators. Collectively we can accelerate the sustainability transformation, increase the impact and increase profits. As well as achieve our mission: To turn every product person in to a Green PO. And our vision of Products, People and Planet for a sustainable future.
Our Principles
Open Sources
Content created for Green PO events is completely Open Source. Every person in the world, no matter the financial situation, should be able to become a Green PO.
Collaborative
The resources used in Green PO training are co-created by a global group of agile, product and sustainability experts in cooperative collaboration. The variety of the skills and experiences relates to the variety of the world.
Tangible
Green PO events create value for product owners and managers. They foster understanding of the bigger picture and provide tangible tools and instruments for daily product work in a commercial context.
Life-Centred
Green PO looks at products and services from the perspective of all life on earth. Going beyond user-centricity includes the needs of humanity and non-human actors while considering business interests.
Holistic
Green PO is part of the ecosystem of life, embedded in communities of product people, agile practitioners, sustainability experts, and change makers. We strive for holistic vision for ourselves and our clients, for ecosystem thinking enabling greater positive impact.
Walk the Talk
At Green PO, we strive to apply the tools and techniques we preach to the way we deliver value. We believe that the how is as important as the what. We are learners on this journey.
Our Values
Transparent
Clear, open, truthful. No politics or truth bending. We will tell you what we know, how we work and what value and benefits we believe we can bring you. No BS, but maybe a little blunt.
Co-creative
We use our specialist knowledge in combination with your context specific expertise to co-create solutions and ways of working that builds buy in from the start, and really lasts.
Innovative
We strive to pave the way to a new way of being, thinking and working. We thrive in complexity and emergence so the best solution can be found. We happily try new things to find the best fit.
Purposeful
Our mission sits at the heart of everything we do. We are intentional in our workings and driven to find the best ways of doing things for products, people and planet – while helping businesses thrive.
Human
We acknowledge that we do not have all the answers. We will admit when we do not know and look to find outside expertise where required. We are only human after all.
Using Product Power for an Eco-Conscious World
Product Owners, Product Managers, Business Analysts, Designers and Delivery people are essential in the journey of building more sustainable products, services and solutions. While POs don’t need to be experts in sustainability, they need to understand the fundamentals, the implications for their role and the product they own.
Product Owners have most of the capacities already. We know how to balance needs of customers, stakeholders and business interest. We want to shape the world. We are curious and eager the learn. We are generalists and have the bigger picture in mind.
Adding Sustainability to Product Ownership and Product Development creates a Super Power. Green POs build more sustainable products. Green POs add more purpose to the team. Green POs accelerate the sustainable transformation of an organization, while increasing profits, reducing waste AND attracting new customers.
Joanna Masraff
founder & Chief Product officer. Coach, Trainer, Muse
Agile and Sustainability Coach with over 20 years in tech. Jo is a Conference organiser, an International speaker, and Co-organiser of Meetup and LinkedIn group Agilists4Sustainability.
Certifications in Systems &Life Coaching, Certified Scrum Master, United Nations Digital4Sustainability, Green Software for Practitioners, Sustainable Design & Regenerative Change.
Sathpal Singh
Chief Value Officer & Advisor. strategist, trainer, community builder
Sath has a 25+ year journey in the tech industry. He operates at the intersection of software, product dev, agile practices and community. With a strategic focus, he loves to solve customers’ problems.
Chair of BCS’s Agile Methods group, Organiser of Future of Work Scotland meetup, an international speaker and Professional Kanban Trainer.
Newsletter: Sustainable Products News
Receive updates about new course dates and events.
[sibwp_form id=1]